Why Brand Specialists Should Be Adding Custom Stickers to Their Service Packages

As a brand specialist, you're constantly looking for ways to go the extra mile for your clients. Whether you’re creating their logo, designing their website or crafting a full-scale marketing strategy, your goal is to deliver a standout brand identity that sets them apart from their competition.

But what if there was a simple, cost-effective way to wow your clients and give them even more value for their investment?

Enter custom stickers. Yes, the small but mighty designs that can make a massive impact. They’re an easy addition to your branding services and an unexpected extra that your clients will love.

The Power of Going the Extra Mile
We all know that referrals are gold. Your best clients often come through word of mouth, and the ones who rave about you are the ones who feel you’ve gone above and beyond for them.

Imagine this: you’ve just completed a full rebrand for a client. Their new logo looks fantastic, their website is fresh and modern, and their marketing materials are on point. Now, as the cherry on top, you surprise them with custom stickers featuring their new branding.

It's a tangible, unexpected touch that leaves a lasting impression.

Why Custom Stickers Work

Custom stickers aren’t just a trendy addition—they’re versatile, memorable and practical. They help your clients extend their brand in ways they may not have thought of before.

Here are 3 reasons why adding stickers to your packages is a win-win:
1. Cost-Effective: High-quality custom stickers don’t break the bank, but they look like you’ve invested in something premium. For a small cost, you can offer your clients something that feels valuable and personalised.

2. Portable Branding: Stickers travel! Whether they’re placed on packaging, given away at events or stuck on laptops, they keep your clients' branding visible in a way that's fun and approachable.

3. Client Loyalty: Going the extra mile with a small yet thoughtful addition like custom stickers is memorable. Your clients will remember the extra effort and feel more connected to you—and that’s where loyalty (and referrals) start to build.

Practical Applications for Your Clients
Custom stickers aren’t just for fun; they serve practical branding purposes that your clients might not even be aware of. Here’s how they can make use of them:

Promotional Giveaways: Custom stickers are perfect for events, trade shows or as a freebie in their product packaging.
Product Labels: If your clients sell physical products, stickers can be used for packaging or limited-edition branding to create excitement around a product launch.
In-house: This one depends on the industry your client works in, but encourage your clients to use stickers where possible, especially if they are a trade (See our post on stickers for residential service providers for inspiration). Simple labels, like “property of…” or “serviced by…” all contribute to growing brand awareness through visibility.

Standing Out in a Competitive Market
As a brand specialist, you’re likely working in a competitive market. Offering something as simple as custom stickers not only adds value to your services but also helps you stand out from the crowd. Your clients expect great design and branding from you—but they’ll be genuinely surprised when you deliver that little extra.

The best part? You don’t have to take on the task of producing the stickers yourself. By partnering with a trusted sticker manufacturer (like Stickerama, of course!), you can easily outsource the production process. This way, you stay focused on what you do best—creating brilliant designs—while still offering your clients a polished, professional product.

In Conclusion: Little Extras Lead to Big Results
At the end of the day, the best way to grow your business is to create raving fans. Going the extra mile with custom stickers is a small, cost-effective gesture that can leave a big impression.

It’s these little extras that build loyalty, encourage referrals and keep your clients coming back for more.

So, brand specialists—next time you’re wrapping up a project, why not surprise your client with custom stickers? It's the extra step that could lead to even more business. And who doesn’t love a client that can’t stop talking about how you went above and beyond?